Announcing the new Technology Study of the Association Market by Lehman Reports

In the competitive market for technology products and services, there is never enough high quality market data on which to base key marketing and product decisions. While your company may have extensive information about your customers, executives have told us it is a challenge to find good market information and competitive intelligence.

For six years, findings from the successful Lehman Reports™ AMS Market Study have helped AMS companies be more successful.

The new Lehman Reports Technology Study now offers providers of other online technologies and services similar benefits – market insight and competitive intelligence.The Study builds on our six years of experience with the AMS study model and targets the same market of US-based associations with budgets of $1M or greater.

AMS Market Study will be the sixth year for the annual Lehman Reports market study of association use and satisfaction. This research is the most comprehensive study of the association market for AMS solutions, and has quickly become the benchmark study for the industry.

Actionable Market Intelligence to Improve Your Marketing Success

The annual report presents findings on purchasing triggers and decision factors, metrics on market share and trends, satisfaction ratings on more than 20 product and provider dimensions, and competitive insight.  

What is your share of the market and how does that compare with major competitors?
How does your satisfaction for your product stack up against competitors?
What is the likely demand for your product or service over the next 12-18 months or longer?
What competitive advantages can you leverage to increase sales?
Where are the greatest opportunities to acquire new customs?
What positive findings can we cite to engage new prospects and close sales?

Subscriber companies receive a customized report tailored to provide market and competitive intelligence to help shape marketing strategies, refine sales presentations, and identify the most attractive market segments to help grow market share. 

Report Highlights

• Market share by association size and type
• Satisfaction ratings for key product and service dimensions - compare your products with those of your major competitors
• Intelligence matrix highlighting key marketing priorities
• Anticipated next purchase and opportunities to capture new customers
• Reports on special topics included each year

Association Sample

The study collects data from a representative sample of US-based national, international, and regional associations with annual budgets of at least $1M. Invitations and follow-up reminders are distributed by email to appropriate contacts in the associations, and the survey is administered using a full-featured web-based system.

Association Technology Market Study Subscription

The Association Technology Market Study is sold on an annual subscription basis. The study survey is planned for late June, 2011. Subscribers will receive their full customized report by early September. Some preliminary findings will be made available to help companies plan for their exhibits and marketing activities at the ASAE annual meeting in August. A presentation of findings and strategy session is available for an additional fee.

2011 Technology Subscription

The annual subscription fee for the 2011 Technology Study is $3,450, payable prior to the launch of the study. Subscribers may request a customized briefing and strategy session at the subscribers office for an additional $500, plus travel expenses if outside the Washington, DC area.

Charter Subscriber

We are offering a Charter Subscrption as a way to encourage early subscription to the first year of the Study. Charter Subscribers receive the customized briefing and strategy session at no charge, a $500 value (plus travel expenses if applicable). Charter Subscribers will also have a voice in the final selection of Study content areas and questions. To participate fully, Charter Subscribers must sign up by May 31, 2011.

Contact us today to learn more and subscribe

The Lehman Reports™ is a service of Lehman Associates, LLC