The AMS Market Briefing

Does it make sense to plan your sales strategy in the dark?

Of course not! That’s precisely why the AMS Market Briefing has been created. This illuminating, new resource has been exclusively designed for AMS suppliers like you. For the first time ever, you can get a comprehensive, half-day briefing to shed light on the AMS marketplace based on the findings from the latest AMS Use and Satisfaction Study.

 

Briefing Features

  • An overview of the market findings from the study, analysis of data points most important to you
  • A strategy session to apply findings to your marketing plans and known challenges
  • Valuable insights and recommendations that will help you crystallize your marketing and sales strategy
  • A focus on your company’s unique situation and needs so that you can apply the industry’s best market intelligence to your future marketing and sales efforts.
  • the utmost in ease and convenience for you and your team because it is conducted at your location.

What is the AMS Study?

The AMS Use and Satisfaction Study is one of a series of Lehman Reports focused on successful development and application of information technology to meet organizational and business goals. The AMS Study, now in its fifth year, is the only report of its kind and the industry benchmark.

Direct benefits of the AMS Market Briefing

The purpose of the briefing it to help you refine your marketing efforts to attract new customers and retain current ones. In less than a day, you’ll be able to move your marketing forward based on a more comprehensive understanding of current market conditions and how to apply the results of the AMS Study.

This one-of-a-kind briefing will provide...

Relevant Data — Find out about the current use and buying intentions of association executives who use a commercial AMS product, a customized in-house solution or no AMS solution at all.

 Action Items — Get information you can put to use right away, including…

  • Today’s market and purchasing dynamics
  • Market share data and how share is changing
  • Competitive intelligence
  • Ratings on more than 20 product dimensions

ASAE Annual Meeting Prep — Now is the time to be proactive and make your ASAE investment more valuable. By scheduling your AMS Market Briefing now, you’ll have time to bring the industry’s most reliable and comprehensive market intelligence to light in your sales and marketing efforts and messages before, during and after one of the most important events of the year for AMS suppliers.

Plus, each AMS Market Brief is conducted by Tom Lehman, a widely respected association market research and business strategy expert, and the author of the AMS study on which each briefing is based.

Cost

$3,500 including travel expenses for companies located in the Chicago or DC metropolitan areas. Need more? Get the full study! The full subscription fee ranges from $9,500 to $12,500 depending on company size and market share.

Make plans now!

Contact us today at to schedule your customized AMS Market Briefing...and get set to outshine your competition and increase your market share!

 

 
The Lehman Reports™ is a service of Lehman Associates, LLC

Minneapolis - Washington, DC
800 Washington Ave N, Suite 303, Minneapolis, MN 55401
612-343-2100 - 888-221-0081